Ask HN: Better to have separate names for the company and SaaS, or one for both?

[ano-ther]

One. Building a brand is hard enough and at least in the beginning you don’t want to get distracted (and confuse others) by ”we are from $company, you know the ones making $productWithATotallyDifferentName“.

Later you can then rename your holding to Alphabet or Meta.

[3Samourai]

Yeah, it’s what I thought at first, but a VC suggested the two names for easier scalability. That’s why I’m asking HN.

[chairmansteve]

Agreed. I work for a company that has separate names. Confuses customers and prospects.