[spinningslate]

> Those who care very deeply about very tight privacy

> that has enough privacy to be sustainable

These are the key phrases. Mozilla has hitched its wagon to advertising. Behind all the bluster over last week, the underlying direction is clear. They bought Anonym [0] and Ajit Varma, the new VP of Product for Firefox and source of the updates, is ex-Meta. It's reasonable to assume that he's there, in part, because of advertising expertise.

Some will see Anonym's "privacy-powered advertising" as "enough privacy" and the only viable way to sustain Firefox without Google's annual cash injection.

Others won't buy that, believing that a browser can be built without relying on advertising. Ladybird is taking this approach - so we'll find out.

> If Firefox’s market share dips any lower website makers won’t support it

This is the risk the exec team must know they've taken. Specifically: what proportion of the current Firefox user base exists because of the historic pro-privacy stance, and what percentage of that will leave because of the advertising-based future?

[0] https://www.anonymco.com/

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EDIT: addedd missing reference

[seba_dos1]

> Others won't buy that, believing that a browser can be built without relying on advertising. Ladybird is taking this approach - so we'll find out.

I'm afraid that we'll find out indeed and end up with no Ladybird and no Firefox either.