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DevX101 | 1 year ago

Almost every big creator has sponsors in their video. This is the biggest source of revenue for large creators. Mark my words, Google will be shaking creators down for a cut of direct sponsorship money at some point.

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gruez|1 year ago

> Mark my words, Google will be shaking creators down for a cut of direct sponsorship money at some point.

Refusing to provide free hosting for videos counts as a "shakedown" now?

Reubachi|1 year ago

Providing the free platform to publish content is a means to an end (advertising revenue), and this is their documented business strategy, and is very much the norm and profitable.

Despite that ^ Ad-sense rates drop, youtube decides to arbitrarily de-monetize; no human review.

do you think they should further be able to arbitrarly request payment on top of routinely arbitrarily reducing ad revenue share from the content creators work, which are already bolstering the platform?

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A somewhat exxagerated comparison/Scenario: insulin provider provides you insulin thru paid insurance.They make X money, are profitable.You get used to this routine of getting meds, paying insurance, insurance pays med provider.

Nothing changes, but insulen provider realizes you have XXX money. so wants a cut of your paycheck on TOP of insurance...

racl101|1 year ago

I'm here for da boss money.