[tiniestcabbage]

> Basically, what you mentioned—' I don't want to pay a full price' and 'try the full functionality out without paying the full price'—are the primary drivers behind customers' preference for a subscription-based model.

Or a third driver, somewhat related to the first two: the customer is simply priced out of the product in question as a one-time payment.

Part of the reason Adobe makes the killing it does off CC is because it's $55/mo and not $500-$600 or whatever. It doesn't require a consumer to have a chunk of money in their bank account all at once just sitting around, which especially in the case of students and art folks is money they may not have.