[baskinator]

I've been shopping Ford Mavericks and they have no incentives other than a 3 year lease. They are hot because they are filling a market niche that is in-demand. Incentives are priced accordingly.

Low demand, high incentives. High demand, low incentives.

[jonstewart]

There's speculation that Ford doesn't make enough Mavericks because they don't want to erode F150 sales. The Maverick is a sweet little truck.

[nothercastle]

The maverick cuts into their f150 sales and they under priced it initially. They have been raising prices steadily and they the trucks still sell out

[_ea1k]

They also have annual sales of ~140k globally. The Y is closer to 1.2M.

Even in the US, the Y sells ~2x as many as Maverick.

[surgical_fire]

Something tells me that the model Y wi be selling dramatically less in the coming years.

[baskinator]

Ford can't make them fast enough, apparently