[HunOL]

Yes, but opposite of "maximizing profits" does not automatically imply targeting consumer or better product. In this example they state that they interested in maximizing amount of tree they plant. Cool, good for them, but it's not something I'm interested in when using a search engine. After one of Vivaldi's recent updates, I was asked to try Ecosia as my default engine, and I did, but after a few days I went back to Google.