[bookaway]

Yes, and unfortunately the “desire” for scientific research of everyday life is hard to maintain because frankly in our current times it has dawned on many that scientific research is unable, by itself, to prevent or limit actions taken that fly in the face of the said research. So some domain experts have realized that upping their social media game is a better investment than broadening their scientific research efforts, because you’ve already lost if you are unable to derail a delusional narrative in real time. It’s the era of yellow journalism 2.0.