[alwayslikethis]

> any examples in mind for Apple

Their image scanning proposal? The recent UK E2EE backup thing?

For the first, although they eventually backtracked, proposing it alone should be ruinous they are actually a privacy-oriented company.

Although the second situation is forced by a government, it is still a self-inflicted problem where iCloud is the only way you can back up your stuff. Not being able to have encrypted backups is a serious QoL issue.

> I mostly avoid cloud usage, iCloud or otherwise, and when I do use it, I treat all content as public

This is also my attitude toward "the cloud" in general.