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Plasmoid2000ad | 11 months ago
On Desktop, upgradability is very popular and obviously the returns from the cooling on discrete GPUs are immense. With GPU dies costing so much, due to their size and dependency on TSMC, pushing the faster but hotter is probably a cost effecient compromise.
On Laptops with APUs, you currently ususally give up upgradeable memory - the fastest LPDDR is only soldered on (today), and the fastest solution would be on-die memory for bandwith gains that only really Apple is doing.
Marketing wise, low core count Laptops appear to be hard to sell. Gaming laptops seem to ship with more cores than the desktop you would build - the CPU appears out-specced. I think this is because CPUs are cheaper, but that means a high-end APU would also need large CPU to compete. Now you've got a relatively unbalanced APU, with expensive hot CPU and relatively hot iGPU crammed in a small space - cooling is now tricky.
This is going to be compared with cheap RTX 4060 laptops - and generally look bad by comparison. I think what's changing now to narrow the gap is Handhelds, and questionable practices from Nvidia.
The Steam Deck kicked big OEMs into requesting AMD for large APUs.
Nvidia seems to have influence on OEM AMD Laptops - Intel CPU and Nvidia GPU for years now seem to ship first, in larger quantities, and get marketing push despite CPU arguably being worse.
Intel despite their issues seem to raising the iGPU bar too - their Desktop GPU investment seems to be paying off, and might be pressuring AMD to react.
Aerroon|11 months ago
If you want a good value for your money you need modularity and competition for the modules. If it's a one package deal the companies will charge so much that it curbs secondary markets that could be created, which could add value to the product.