I don't think AMD really uses the name "Strix Halo" to market it to a large audience, it's just an internal codename. Just two other recent internal names are "Hawk Point" and "Dragon Range" internally, where Hawk and Dragon are names that MSI and PowerColor use to market GPUs as as well. Heck, PowerColor even exclusively sells AMD cards under the "Red Dragon" name!AMD's marketing names for especially their mobile chips are just so deliberately confusing that it makes way more sense for press and enthusiasts to keep referring to it by its internal code name than whatever letter/number/AI nonsense AMD's marketing department comes up with.
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