[replyifuagree]

>“Value to the company” means furthering the explicit plans of your company’s executives

If you are a software leader, work on discovering and filling customer needs. Filling those will boost both your success and the company's success.

Executives at most companies rarely do anything other than figure out how to get a bigger paycheck. They have no clue about, nor do they try to discover, customer needs; but they have and aggressively acquire a strong sense of their upchain's needs.

This means a software leader who does basic research on customer needs is the one-eyed in the kingdom of the blind at most companies.