[shoo_pl]

Have you considered the fact it could be because Apple Watch itself is closed, walled garden and Apple has full control over its security (and therefore trust in it)?

Imagine a world where they allow Pebble to go through certification process for it to get jailbroken half a year down the road opening the gateway to iMessage for all the spammers in the world. What then? Should Apple now play whac-a-moll with the spammers forever, or block the access to all Pebble watches creating another scandal? And what if this happens to next 10 different watch makers down the road?

They own Apple Watch and if it gets jailbroken its their mess to deal with, but if they open it to the world then they have zero control over it.

[saagarjha]

It is easier to automatically send messages from a Mac today than it ever will be from a hypothetical Pebble/iMessage bridge.

[DirkH]

If they block access to all Pebble watched AFTER it has been shown to be opening a dangerous gateway to spammers despite valiant attempts by all to engineer it to be safe, then that would be a lot less of a scandal.

If they further block it by default but allow Pebble users to bypass the block with some very scary warning message then My God there wouldn't be a scandal at all. People who know and accept the risks can use the thing they paid money for as they please then.

[VagabundoP]

revoke the certificate, push that out in the next update. It will take time to propagate but that's how it is.

Apple doesn't get to be a major player in the market without playing fair.