[jppullen]

Well that's not cool. Here it is again:

Hi all -- I'm Long Lead's editor, John Patrick Pullen. Thanks for the compliments (those of you who have) and for those who have other thoughts, we hear you.

I'm personally a big fan of reader-mode on browsers, myself, but at Long Lead, we think there's an opportunity for a new kind of journalism, one that takes time to produce and relies on design as much as it does editorial and art. You can't stuff that in a reader-mode — and really we don't want to.

We're a journalism studio. What's a journalism studio, you ask? Well, what's a film studio? You know -- they produce feature films that look great in the right or best contexts. Watching on a phone isn't as good as a tablet, which isn't as good as a TV or a projector. Similarly, our features journalism is built to scale (we do actually build separate mobile layouts) but isn't designed to leave our site. Also, all of them are bespoke builds made to support the reporting that they're housing, because every feature has its own needs. We work in every medium, too, from podcasts to documentaries to photo features like this one.

We believe there's an opportunity for this kind of journalism, because it used to exist. Remember a time when magazines arrived in your inbox with gorgeous photos and fact-checked features that took months to make? That's what we're doing, but online.

I hope you follow us and our work. We have some exciting stuff ahead. The best way to know when our next feature drops is by subscribing to our newsletter at www.longlead.com/newsletters.

Thanks so much for reading!

[mjmsmith]

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