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bluedevil2k | 11 months ago

The baffling part of Apple’s AI strategy - they continue to insist on using the “Siri” brand. That brand is damaged beyond repair and has been for many years, maybe since it was first launched 10+ years ago. The recent mistakes of over promising and under delivering have further eroded the brand to near zero. For a company that comes up with ridiculous branding of small features (Retina Display, Force Touch, Dynamic Island) the choice to keep “Siri” and its negative connotations is un-Apple like.

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kelseydh|11 months ago

Agree, Siri is a damaged brand. Microsoft had the insight to drop Cortana when it flopped too.

In the age of LLMs I also increasingly view my experience with "Hey Google" and "Alexa... " with similar contempt. Their output feels so bad compared to what ChatGPT's voice gets me. All of the big tech companies seem to be struggling immensely to deploy the latest in AI advancements.

hu3|11 months ago

I never tried advanced things with "Hey Google" but it always gets the basics right for me:

"go home" opens maps app with a route to my home.

"alarm in", "alarm at", "what time is it?" works well too.

In fact I'm afraid they'll break it by shoving down Gemini.

Alexa is the same with basics, works well for me with "reminder in X hours", "reminder at 10am on every workday", "alarm at", "play The Strokes", "add coffee to the list" (groceries)

Alexa is really bad with any advanced stuff I've tried. Didn't try with "hey Google"

Any other basics that work?

RandallBrown|11 months ago

They've started moving away from Siri with the latest iOS and branded most of it "Apple Intelligence".

realusername|11 months ago

And here we're on an English speaking forum, I can tell you that no matter how bad you think Siri is, it's actually 2x worse in the other languages they support.