Technologically they may have caught up, but market wise they may have lost forever. In my country (and I think in many others), ChatGPT is already a household name, and nobody has even heard about Gemini.
This looks like the Google+ vs Facebook story all over again.
Teenagers are using Snapchat's "My AI", and have no idea that it's from OpenAI. I don't think people are using ChatGPT out of brand loyalty/preference as much as inertia - they stick to what they first tried unless given reason to switch.
At the end of the day the money to be made from AI won't be $20/mo personal chatbot subscriptions, but corporate and app-integrated (e.g. Cursor) use where the usage is potentially far higher. Companies will chose their faceless AI provider based on cost and capability.
There's a lot less network effects in the chatbot space. It doesn't really matter what your friends are using so it's way easier to get people to switch by being better. Not saying there's no benefit to ChatGPT's position but it's not like Google+ vs Facebook because they don't need spontaneous mass adoption to make it useful to people like they did with Google+.
But there are going to be huge network effects in terms of your personal data, which includes communications with friends.
If you use Gmail/Google Calendar/Docs/Drive, and ChatGPT can't tell you anything, but Gemini helps you with all the data in your life... that's a gigantic network effect.
Network effects aren't just about friends. They're about file formats, productivity suites, and ultimately compatibility.
>Lock-in and network effects with current AI tools is almost zero. People will readily switch to Gemini once they realize it can do their work better.
Lock-in for search engines should be near zero and yet people won't bother switching to or even trying potentially better options. At the end of the day, people don't leave what they are used to easily.
With Google Photos and YouTube they should have had enough leverge to build a social platform based on photo and video sharing. The implementation, marketing and commitment just wasn't there.
> once they realize it can do their work better
Citation needed? Google's Deep Research tool is considerably worse than OpenAI's (I haven't tried Perplexity or Groks). They don't have anything like Operator. I pay for Gemini and it's feature within the productivity suite almost never work the way I want them to. They can still win, but OpenAI is eating their lunch.
Chatbots are not social media platforms. Also the vast majority of expected revenue from this industry is not from casual paying users, it's from other companies who will optimize for performance and price.
That makes Google and Microsoft the winners then. It's not out yet but once Microsoft manages to fully catch to the state of the art in LLM, OpenAI wo't be needed and that will definitely be the final nail in the coffin for them
Google is focused on enterprises. They’re like Apple where PR disasters hurt them — if your Google phone tells you to eat rocks or writes fanfic porn, that’s a huge deal. Consumer is a risk to them.
ChatGPT and Grok are edgier and they are just burning cash - any attention is good.
I wouldn’t underestimate them. Microsoft’s shitshow with Azure (they have like 9 different Azures) makes delivery difficult (some Azure clouds delayed AI tech for 6-9 months) when they are relying on constrained product from Nvidia. They also have some level of exposure to the OpenAI circus and its included Musk v. Sam Altman drama.
Google has a much better supply chain and return on asset story, which is a big deal if you’re selling shovels.
I wouldn't underestimate Microsoft either. They are much more successful at enterprise than Google or ChatGPT, and are one of few companies to compete successfully in almost every tech vertical.
Google is so bad at marketing. Gemini should have be an internal only name. Google's ChatGPT should be branded as Google AI or GoogleGPT and it should be in the Google app.
Google+ was particularly awful. They had to break the established search behavior of using + and - to indicate required and excluded terms. Now we have quotes for required and - for excluded? It should have been Google Social.
The thing that is Google One would have been better often with the Google Plus name.
Don't even get me started on Google Chat/Messenger....
I don't buy this at all.
People will use what works well and is cheap.
ChatGPT was there first, but then DeepSeek came so everyone was excited about that and talking about that.
Now Gemini 2.5 looks really really good, better than ChatGPT some say. This is going to increase Gemini usage for sure.
I don't think ChatGPT has any moat here. No one does actually.
They have some moat. I'm not sure what it is. But they do.
I've been a ChatGPT subscriber since the beginning. I've been a subscriber even though Sonnet 3.5 and others have surpassed GPT4o. I'm not sure why I don't switch.
I think it's the combination of better UX (Claude has poor UX apps), cool interesting new features, and having (limited) access to the top models.
I am not convinced that many people outside of tech circles knows about ChatGPT. "AI" sure, but ChatGPT I am unconvinced.
Either way, I am pretty confident Google will "win" long term since Gemini will be the AI built into search, YouTube, android, Gmail, chrome, etc etc in the consumer side. It's going to be there when the billions of people are using Google products so people will just use it there. The average person won't go out of their way to open a separate app/site with a lower-performing (as of today) and standalone/siloed/isolated AI that doesn't have access to their data/apps just because they recognise the name.
The linked article can tell you that the ChatGPT app has been downloaded more than 600M times, so approx 1 in 13 humans has actually downloaded ChatGPT to their phone already, let alone heard about it.
They have WAUs in the 300m ballpark — average people already are going out of their way to open a standalone AI.
You're incorrect, people nowadays equate AI with ChatGPT. Google may have AI in its results, but people will never separate the two products. However, with ChatGPT, it is synonymous with AI chat in the mind of most people.
Where does your confidence come from? Do you have any evidence to prove this?
If you paid the slightest attention to social media, news, TikTok or just talked to regular people, you would know ChatGPT is a much much bigger brand name than Gemini. Uber driver told me how he used ChatGPT to help the other day job he had.
> I am not convinced that many people outside of tech circles
In Canada, I have had countless conversations with people outside of tech circles (mostly in their 30s) where THEY naturally bring up ChatGPT. It's wild how popular it got very quickly for all kind of use cases.
Too bad Google managed to burn almost all goodwill they had 20 years ago. I am amoung many people who would use their AI products only as the last resort, just like I do with search and browsers.
> ChatGPT is already a household name, and nobody has even heard about Gemini.
Just yesterday I polled my household, the 8 year old knew about ChatGPT and "China's R1". The teenager knew ChatGPT and Google's was a bit hard to remember but eventually they did remember "Gemini", however they didn't know about R1. Both kids consider Siri and Alexa in the same category for Apple and Amazon, respectively. They don't know what Meta/Facebook have at all.
Chatbots are the beginning not the end. As it commoditizes, and chat becomes a feature of every interface, what will matter is who has the best overall design or suite of interfaces. Things like NotebookLM and whiteboards will be infinitely more useful than just a chat window. Chat alone doesn’t have the spatial organization of putting thoughts into a mind map or drawing.
I have family members that when they say "ChatGPT" they actually mean google's AI overview in the search results. The term ChatGPT might just be the Kleenex or Xerox of this market.
Google+ was never really competing with Facebook. The goal of Google+ was to unite accounts between Google's services and to get people to provide their personal details such as their real full names. In that light, G+ was a success
Meh. There are no network effects, switching is 100% frictionless - compare and contrast with ditching Facebook and limiting facebook-ey social media interactions with whichever 1.5 of your friends are on Google+.
Just the fact that it can read my emails and set reminders, while being broadly the same quality as ChatGPT, was enough for me to switch. I no longer pay for the pro, and hence can't use the integration features, but I just stuck to Gemini and almost never use ChatGPT anymore.
ChatGPT may be a household name but it is noticeably inferior. I haven't encountered a single ChatGPT subscriber that didn't cancel their OpenAI subscription in favor of a Claude or Grok one after a single session with them.
ChatGPT is the most spineless chatbot out there. It stands for nothing, has no confidence in any claims it makes. It will apologize and backtrack on a whim. But with Claude and Grok, you can't just tell it it is wrong and get it to apologize. You actually have to have a point, the chatbot will defend its perspective if challenged without basis.
HarHarVeryFunny|11 months ago
At the end of the day the money to be made from AI won't be $20/mo personal chatbot subscriptions, but corporate and app-integrated (e.g. Cursor) use where the usage is potentially far higher. Companies will chose their faceless AI provider based on cost and capability.
skyyler|11 months ago
The teenagers that made the bulk of its users when it was new are in their late 20s now.
SunlitCat|11 months ago
tehjoker|11 months ago
rtkwe|11 months ago
crazygringo|11 months ago
But there are going to be huge network effects in terms of your personal data, which includes communications with friends.
If you use Gmail/Google Calendar/Docs/Drive, and ChatGPT can't tell you anything, but Gemini helps you with all the data in your life... that's a gigantic network effect.
Network effects aren't just about friends. They're about file formats, productivity suites, and ultimately compatibility.
unknown|11 months ago
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xnx|11 months ago
Lock-in and network effects with social networks are very strong. Facebook, Twitter, and eBay only have to be good-enough.
Lock-in and network effects with current AI tools is almost zero. People will readily switch to Gemini once they realize it can do their work better.
famouswaffles|11 months ago
Lock-in for search engines should be near zero and yet people won't bother switching to or even trying potentially better options. At the end of the day, people don't leave what they are used to easily.
unknown|11 months ago
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matt_heimer|11 months ago
babelfish|11 months ago
j_maffe|11 months ago
bossyTeacher|11 months ago
riku_iki|11 months ago
Spooky23|11 months ago
ChatGPT and Grok are edgier and they are just burning cash - any attention is good.
I wouldn’t underestimate them. Microsoft’s shitshow with Azure (they have like 9 different Azures) makes delivery difficult (some Azure clouds delayed AI tech for 6-9 months) when they are relying on constrained product from Nvidia. They also have some level of exposure to the OpenAI circus and its included Musk v. Sam Altman drama.
Google has a much better supply chain and return on asset story, which is a big deal if you’re selling shovels.
thorncorona|11 months ago
matt_heimer|11 months ago
Google+ was particularly awful. They had to break the established search behavior of using + and - to indicate required and excluded terms. Now we have quotes for required and - for excluded? It should have been Google Social.
The thing that is Google One would have been better often with the Google Plus name.
Don't even get me started on Google Chat/Messenger....
pb7|11 months ago
weatherlite|11 months ago
I don't think ChatGPT has any moat here. No one does actually.
aurareturn|11 months ago
I've been a ChatGPT subscriber since the beginning. I've been a subscriber even though Sonnet 3.5 and others have surpassed GPT4o. I'm not sure why I don't switch.
I think it's the combination of better UX (Claude has poor UX apps), cool interesting new features, and having (limited) access to the top models.
mattlondon|11 months ago
mjamesaustin|11 months ago
I would argue it's pretty well-known outside of tech circles.
ketzo|11 months ago
They have WAUs in the 300m ballpark — average people already are going out of their way to open a standalone AI.
coliveira|11 months ago
rs186|11 months ago
If you paid the slightest attention to social media, news, TikTok or just talked to regular people, you would know ChatGPT is a much much bigger brand name than Gemini. Uber driver told me how he used ChatGPT to help the other day job he had.
annodomini2019|11 months ago
jeromegv|11 months ago
In Canada, I have had countless conversations with people outside of tech circles (mostly in their 30s) where THEY naturally bring up ChatGPT. It's wild how popular it got very quickly for all kind of use cases.
lone_onion|11 months ago
'nuff said?
(ChatGPT is #2 in the free apps list)
koakuma-chan|11 months ago
vosper|11 months ago
mprev|11 months ago
Consumer brand recognition isn’t the issue. Bundling with Workspace might be.
stormfather|11 months ago
Andrew_nenakhov|11 months ago
browningstreet|11 months ago
rdtsc|11 months ago
Just yesterday I polled my household, the 8 year old knew about ChatGPT and "China's R1". The teenager knew ChatGPT and Google's was a bit hard to remember but eventually they did remember "Gemini", however they didn't know about R1. Both kids consider Siri and Alexa in the same category for Apple and Amazon, respectively. They don't know what Meta/Facebook have at all.
basch|11 months ago
creato|11 months ago
Minor49er|11 months ago
kspacewalk2|11 months ago
Just the fact that it can read my emails and set reminders, while being broadly the same quality as ChatGPT, was enough for me to switch. I no longer pay for the pro, and hence can't use the integration features, but I just stuck to Gemini and almost never use ChatGPT anymore.
robocat|11 months ago
Familiarity and trust are really important. Commonly called branding.
dyauspitr|11 months ago
therein|11 months ago
ChatGPT is the most spineless chatbot out there. It stands for nothing, has no confidence in any claims it makes. It will apologize and backtrack on a whim. But with Claude and Grok, you can't just tell it it is wrong and get it to apologize. You actually have to have a point, the chatbot will defend its perspective if challenged without basis.
nukem222|11 months ago
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