[emacdona]

Loved the article. Texted it to my family group chat. My wife told me she had to close it immediately because the ads were so bad.

I checked it in a browser without an ad blocker. TWO overlay (one after the other) that covered the entire content of the page. Then ads, ads, and more ads in the content.

I get that the BBC needs to make money to produce content. But what good does it do for an advertiser to have ads be so annoying that people without ad blockers are just closing the page? What good does it to for an advertiser to be one of ten different brands being advertised on the same page?

[b112]

I wonder if the "ads person" doesn't dogfood, and just goes by numbers.

Everyone is using adblockers, and now people are just closing the page, but at each reduction in revenue and click through stats more ads are added.

Eventually it's ads all the way down, and bots are all that's clicking, but as there are 1737733 ads on the page, one bot makes up for endless visitors, click through stats look good on a graph, done.

[r0fl]

I’m surprised Google doesn’t penalize pages such spammy ad pages.

These ads are worse than most spammy thin content ai blogs

[sexy_seedbox]

I'm not surprised Google doesn't penalize pages with such spammy Google Ad-filled pages.

[MortyWaves]

What ads?

[Rexogamer]

assuming you're also in the UK? if so, internationally, bbc.co.uk (which, like their other domestic services, is ad-free) redirects to bbc.com (in the UK, it's the other way round). the international version (like, say, the global feed of the BBC News channel) has ads