JH Han came from Samsung's Visual Display (tvs, smart tvs) business unit which is part of Samsungs larger consumer electronics business which includes things such as home appliances. Mobile electronics such as Galaxy brand smart phones are another business, and Han was promoted to lead the businesses spanning all of those groups, which was (re)named to called "Device Experience (DX)". Samsung's semiconductor fabrication and component businesses have normally had a separate "CEO" from the consumer electronics finished products businesses (aka. "SET")
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