[nolito]

It's mostly marketing. Danes, and other Scandinavians, love the idea that they are more honest then others. It's not correct in Denmark. I find Denmark to be a quite corrupt country

Tax-evasion in small scale called "sort arbejde" is quite common.

Former primeminister and current foreign miniater Lars Løkke Rasmussen is a interessant figure. He's famous for not even being able to pay for his own underware.