[ever1337]

They may have a moral sentiment and so too do employees - but the market is the ultimate condition for any moral sentiment to survive. You have no company, you no longer 'satisfy' customers. I am not referring to a moral idea, but a cold reality of business.

[try_the_bass]

... What? I can't follow what you're trying to say here. It sounds like you're contradicting what I was replying to?

[ever1337]

It's not that profit is one 'motivator' among others, it is the sole and ultimate condition for the survival of a business.