Ask HN: Should I Price It

[kubeden]

Hi guys. New here. New founder too. I need some help figuring out how to price my product.. I'm not sure about the rules so I'll not post any of my product links or whatever.

So I currently have a product that consists of a Chrome extension and a web platform. It allows my users to highlight any text on the internet, add notes and open LLM chats directly on-page linked to their highlights.

My current features are:

- highlight text (underline / background as a highlight style)

- add notes to highlights

- open LLM chats directly on-page

- auto-scroll to highlights (works on LLM apps like Claude, ChatGPT, etc.)

- auto-sync to their account so they can cross-browser it

So... what should I price it? What should the model even look like?? Some form of freemium, of course.. but what? Nr of highlights, notes & chats per day and then something like $7.99?

Are the current features too few to price it? I guess to figure out if anyone wants to pay for this core functionality the features are just enough?

Anyway, any input appreciated.

[Proziam]

For a single user I would start pricing at $5/m on an annual subscription or $9 for monthly. Getting customers in the door and retaining them through the early product evolution cycles is the major hurdle in the early stages.

Beyond that, I would create an offering with 1-2 features tuned towards business customers. This kind of tool is a great knowledge management addition, and knowledge sharing is hugely valuable for business customers.

I'd price it the same per seat at the start ($5/m annual vs 9$/m monthly) and sell multiple seats at a time this way. If this works well, you will have found an existence proof of a highly lucrative customer group.

[kubeden]

Appreciate the HN response too. $9 seems reasonable for me too.. kinda. Maybe for v1.5 when I have sharable collections. Wouldn't it be more reasonable to lure them in with a $5/m, no annual, and then up to $7 and $9 in two stages, introducing annual?

[beardyw]

My law. Whatever number you come up with, double it.

[kubeden]

Unfortunately your law won't work for me because I am a very special breed of a consumer and I would calmly pay a solid $14.99/m for it if the website copy manages to sell it to me. So $14.99/m sounds unrealistic for what I'm offering, let alone $29.99/m ... :)

[captaincrunch]

Keep it in the single digits, most people when looking over their Credit cards (when looking to cut things) look for big numbers.

[kubeden]

Hm. Yeah, sounds good for retention. I mostly struggle with the initial pricing now though.. someone suggested a lower number like $4.99 as initial offering and then once it ramps up, to do small jumps until even maybe $9.99.