I think it depends on the genre at hand. Massive AAA singleplayer titles that tend towards being more ‘interactive cinematic experiences’ would suffer from this certainly, but I’m sure (as other have posted) more free-form games such as Minecraft it can only be a boon for. With the former, a play-through potentially makes your own experience feel a bit stale, whereas with creative games it more likely than not just stimulates your own imagination about how the possibilities of the sandbox the game gives.
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