[memhole]

This is called the hamster wheel and destroys trust rather than builds it, ime. Maybe it communicates trust to the org? The people within the team will question the motives. One piece of advice I read early on, was don’t bullshit your engineers. They know.

I’m a big fan of value as prioritization. Work on the things that deliver value. However value is defined. Revenue, nps, etc. Ime, small companies don’t care about deadlines or they shouldn’t. They care about what’s delivering value or the next outcome. It’s only as you grow the company suddenly people want deadlines. Or you have small companies that misunderstand what their focus should be. There are obviously some time constraints that need deadlines. You can’t work on something for the holidays and deliver in Feb.