[ja2ke]

This will dilute the hell out of what I actually use Steam for -- video games.

The Steam front page, though it may seem a little sloppy or insane, is extremely successful at pointing me to games I am interested in, at a cheap price. It's going to get weird, and very nebulous, if a copy of Adobe Premiere is up there in the hot picks slider along with Assassin's Creed 3.

[elliottcarlson]

It would shock me if they didn't have separate sections to account for just that. They (hopefully) aren't going to alienate the over 40 million user base they have when currently everyone is expecting to see games there. Productivity related desktop applications will not make sense to a large chunk of those users.

[ja2ke]

It's brand diluting all the same, though. I guess they (probably correctly) see that they are doing a lot of things right with online purchases/downloads that other places aren't, but part of what I think they are doing right is having and keeping focus. Of course, people said the same thing when Amazon stopped just selling books, and that worked out alright for them.