[magixx]

While I haven't tried it I think the environmental/conflict-free angle may be the only one they can target. The organic/vegan/vegetarian angle is already out since we do have chocolate meeting that criteria. The fact that their products page has most/all of the products combined with something else leads me to believe the taste isn't there yet which is why IMO they can't go the luxury route if they have an inferior substitute.

Would love to hear from someone who has tried it.