[TideAd]

What they're really saying is, "we make an effort to hire smart/effective people, as opposed to the places that don't and as a result have a soul-crushing mediocrity culture".

Places that actually hire people that approximate "the best" are known by reputation, and don't have to say that.

[nradov]

What places have that reputation where it's actually deserved? For any large company it's mathematically impossible for people to be "the best". Once a company reaches the scale of, let's say, Google then almost all of the employees will be mediocre.