[RossM]

It's got to be pure marketing - the British media certainly loves a buzzword, but I suspect that's more to do with their clickbait strategy. ("What is blishing? Have I fallen for it?"). Perhaps it helps some people compartmentalise, but I couldn't find any research that looks into any increased cognitive load.

Our workplace cybersecurity training introduces at least 1 new word each year. This year's was "vishing" which apparently is just social engineering/credential extraction that takes place over the phone. Of course, it's presented to non-technical users as a well-adopted term that is very important to know (for the checkbox quiz in 3 slides time).