top | item 43719796 (no title) stasomatic | 10 months ago That’s assuming a click happened. Premium pubs prefer guaranteed fixed CPMs no matter the amount of real clicks. I’ve worked for a few years at one of the major native ad companies, I’m very familiar with how the sausage is made. discuss order hn newest riku_iki|10 months ago In both scenarios publishers look good:1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click.2. CPM: publishers get their guaranteed CPM if that's their choice.
riku_iki|10 months ago In both scenarios publishers look good:1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click.2. CPM: publishers get their guaranteed CPM if that's their choice.
riku_iki|10 months ago
1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click.
2. CPM: publishers get their guaranteed CPM if that's their choice.