[Tooluka]

The fundamentals of Facebook’s business – even when it was working perfectly – are to ensure a steady stream of new users (often via M&A), to grease the user acquisition machine via advertising on just about everywhere, and to incent users to rope in their friends. This strategy depends on playing with copious amounts of capital to buy companies, ads, and promotions.

And this - "Facebook’s mission – to make the world more open and connected" is just hilarious (forgive me Louis :) ).