[turkeygizzard]

The title seems a bit hyperbolic compared to the article. It does briefly mention cardiovascular risk, but I was able to immediately find a meta-analysis showing no correlation.

If the gripe is with processed foods containing protein, then sure maybe there's a risk compensation argument, but personally speaking I buy Halo Top when I'm craving ice cream, not as a way to avoid eating chicken.

I also imagine that the target audience for these products are people who are relatively active and in that case the ideal protein consumption numbers are generally accepted to be significantly higher than the 0.8g/kg cited in the article.