[jiscariot]

Target basically decided to stop "over-delivering" on DEI. e.g. stuff like $2 billion to black-owned businesses, increase black workforce by 20%, etc. Even with the rollbacks, they are probably doing on average more DEI for the sector, than a Costco, Amazon.

They definitely messed up the messaging, though, in that they positioned themselves to be somehow boycotted by both left and right.

Costco is 20x the business as Target for numerous reasons, I kind of doubt any of it has to do with DEI.