[semking]

Google wrote that "structured data won't make your site rank better"

Let me be clear: the official Google Search statement you read is wrong.

A good structured data strategy will positively impact organic rankings.

In this 3,500+ words article, I tried to explain ideas and concepts in detail:

1) The role of structured data in organic search

2) How structured data adds value for humans

3) How structured data helps search engines match content with user intent

4) Why I believe Google downplays the role of structured data in SEO

5) The impact of Click-Through Rates on organic rankings

6) How visual layout influences human behavior

7) How structured data reduces our cognitive load

8) Why using good structured data will increase CTR

9) How a CTR increase can create a positive divergence with the Click-Through Rate Google expects

10) How positive divergences push Google to re-evaluate rankings

I did my best to clarify things but I'm exhausted. If you spot typos or plain mistakes, PLEASE let me know. I always WELCOME constructive criticism!