[oofManBang]

> I have no conceptual issue with Amazon serving ads against search terms.

I do. Ads have zero positive. They lower everyone's quality of life and stuff our heads full of useless crap like brand awareness. Truly a cancer on society in every conceivable way.

[mrandish]

I agree ads are annoying and I wish they weren't there (and for me, they're mostly not because: uBlock Origen). My point was that conceptually in-store advertising has been a thing for over a hundred years. Retailers have always merchandised their inventory.

However, breaking existing basic functionality like Search with the specific intention of making it harder and take longer for users to find what they want goes beyond annoying to malicious.