[nextn]

Have ad publishers pay users, instead of pay ad companies.

Instead of make an ad that already consumes the visitor's attention to also consume their cpu, and this to enrich the ad-tech company, consider making a website pay the visitor for having their attention consumed by the ad instead of pay the ad-tech company.

This would be open to abuse by visitors, where visitors reload a page over and over to get paid. To prevent this type of abuse, require visitors to submit money as collateral to the website. Users pay $x per month to be part of this "ad network". If users view and get paid for more pages than their submitted collateral, they keep the money the ad paid them but they don't get their collateral back. In a way this forces users to pick which pages to visit.