[grraaaaahhh]

Also no one was going to blame Amazon for inflation. There are still people in the US who are under the impression that the only reason they would be paying any part of the tariffs is due to corporate greed instead of that just being how tariffs work.

[Clubber]

Passing the cost to the consumer isn't a requirement. Sometimes it's impossible and stay competitive with local business.

Say local business charges $110. Imported charges $80 but a 50% tariff making it $120. If the import charges $120, they won't be competitive on price, so if that was their only differentiation, they would need eat at least $10 in tariffs.