[fredwu]

Not sure why it would be "funny" as this is literally why they named the company Xiaomi.

Source (Chinese): https://finance.sina.cn/tech/2020-11-26/detail-iiznctke33979...

[keepamovin]

For me it's funny that all the products are called "Rice-something" that's funny, hahaha! :)

[bojan]

Not that different from "apple" something.

[est]

Nah, Xiaomi literally means Millet, which also prefixes Mi.