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I think this is a common gameplay from companies which are basically reaching their peak of what they will be able to do, but they have to keep growing somehow. Duolingo is basically a dying company if you think about it, like the growth is done, the other company which recently made news, Shopify is another one of these. You do not see them 10xing their revenue in any way again, so they have to play all of these games to squeeze more from the company by basically cutting people, and these are all steps to that goal. I would expect again other companies like Dropbox to also follow a similar path.