[rallyvite]

1000% agree, distribution strategy and ideally a unique way to drive adoption built into the product or service creates the most value and thus optionality for founders.

I've personally tried many bootstrapped companies with little success but a couple that did get escape velocity (one hit 9 figure revenues by year 8), the common denominator was a well-thought out, embedded customer acquisition tightly integrated into the core product. Very hard to couple given how excited we tend to get building a solution to a problem we see. But super critical, really good insight here.