Rule #1 of a release announcement: don't assume we already know what your product is. Every time you fail to give a 1-sentence elevator pitch in your blog post, hundreds of potential customers say "meh" and hit the back button, taking their thousands of friends, family and colleagues with them.
I was actually coming to HN to say the exact same thing. I assumed the link to "Cheddar" in the blog post would give me some information -- also assumed that the logo would take me a top page that would have information about the product.
What I have learned:
* Cheddar is out for Mac
* Cheddar is opensource for iOS
* Sam is the creator of Cheddar
* Archiving is not supported
What I have no learned:
* What Cheddar is
* Why I should care
And also I think it would be a good idea to put an easy link to the main site at the top of your blog, and maybe that 1 sentence elevator pitch as the subtitle.
Your main site mentions nothing about pricing. I'm assuming it's all free at the moment, will it always be, are ads part of the plan or will premium features be turning up later?
I was very frustrated by this. The feeling was only compounded when I couldn't easily find an "about us" link. Eventually I did, but that only made some vague hand waving about organizing life and syncing between devices. I'm still not sure what this is all about.
Another blog that talks about an ambiguously-named product and provides no links to or descriptions of said product. I had no idea what Cheddar was after a couple minutes of skimming the blog posts.
Does anyone know if the Mac app might be open-sourced in the same way the iOS app was open-sourced? I'm working on an OS X app that could benefit from both tight integration with their server-based service and I think I could learn a lot from their Mac app source code, as this will be my first Mac app.
That's only available to Premium users, too bad. App is incomplete (no editing and archiving) and it wants me to be a premium user. Hah, not in this world.
@dcope - FYI, its really hard to figure out what you app is based on your blog. And there's no obvious link back to the site root to get more information.
[+] [-] lukifer|13 years ago|reply
[+] [-] harisenbon|13 years ago|reply
What I have learned: * Cheddar is out for Mac * Cheddar is opensource for iOS * Sam is the creator of Cheddar * Archiving is not supported
What I have no learned: * What Cheddar is * Why I should care
[+] [-] jentulman|13 years ago|reply
Your main site mentions nothing about pricing. I'm assuming it's all free at the moment, will it always be, are ads part of the plan or will premium features be turning up later?
[edited to be a little less abrupt]
[+] [-] pivotal|13 years ago|reply
[+] [-] _hnwo|13 years ago|reply
I had to click through the blog and try really hard to find out WTF the app is/was.
[+] [-] fredsted|13 years ago|reply
[+] [-] ianstormtaylor|13 years ago|reply
"I’m super happy to announce Cheddar for Mac is now in public beta. [Explanation Here] You can download it here."
[+] [-] amishforkfight|13 years ago|reply
[+] [-] dcope|13 years ago|reply
[+] [-] gfodor|13 years ago|reply
[+] [-] smoody|13 years ago|reply
[+] [-] kickingvegas|13 years ago|reply
https://mail.google.com/tasks/canvas
[+] [-] alpb|13 years ago|reply
[+] [-] chrismetcalf|13 years ago|reply
[+] [-] dcope|13 years ago|reply
[+] [-] jgoney|13 years ago|reply
[+] [-] stevencorona|13 years ago|reply
[+] [-] nealyoung|13 years ago|reply
[+] [-] ApolloRising|13 years ago|reply
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[+] [-] melvinram|13 years ago|reply
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[+] [-] ideavist|13 years ago|reply
[+] [-] alpb|13 years ago|reply