[kajecounterhack]

> Segmentation that's not feasible at the current scale but will be in the future.

So you _do_ agree that willingness to pay is only helpful if there is segmentation.

> Pre-Uber, we had both standard yellow cabs and black car services at different levels

There is more to the gap between yellow cab and black car than cleanliness. Stuff like service / helping you with bags, ETAs, partitions between yourself and the driver, niceness of the car itself, etc.

I'm sure we'll see segmentation along the lines of vehicle size and capability, but I expect cleanliness to be the same across those segments.

> Services often launch with non-scalable attention to detail to control the initial public impression (eating the cost), and then relax over time.

I don't think cleaning is the burden you're making it out to be. These cars return to depot when their battery is down. If you're to clean them at all, you should clean them when they return for charging, and then to your set standard. It's not a big knob for controlling costs.