[ddulaney]

Yeah, exactly. If you're a developer, it can take a little bit to figure out that "docs like code" is a really strange concept to lots of non-developers.

The idea of using the same tools to manage your docs as you manage your code only makes sense if you understand what tools you use to manage code! If you don't -- if your main experience with documentation tooling is Word, or maybe MadCap stuff -- that's a really huge leap to make.