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squiggy22 | 9 months ago

I wonder how much additional traffic, links, seo benefit and general brand awareness this site has generated simply off doing things to this standard.

A fly wheel of benefits.

discuss

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alnwlsn|9 months ago

Actually, I'm pretty sure I've never seen a McMaster link in any search engine. Even if you google a direct McMaster part number, like "91251A449", McMaster will not be among the results. While the url to that product is just https://www.mcmaster.com/91251A449/

rbinv|9 months ago

No idea if intentional or not, but the reason is this noindex directive:

    <meta name="robots" content="noindex, noarchive, noimageindex" />

dewey|9 months ago

If you have a lot of product pages (millions) it can make sense to not have all of them indexed by a search engine. If you have pages that are more profitable and might hit more keywords than some very specific product SKU it makes sense to index these primarily.

spookie|9 months ago

"Black oxide screw" on the other hand appears.

Those numbers could be anywhere, on completely unrelated things. They are not a good search query.

throwaway2037|9 months ago

I am not here to shill for Google, but I cannot believe that Google doesn't have a special arrangement with McMaster to index all of their part numbers! The advertising potential is very good. As a related point, I am almost sure they have special handling for programming searches to prefer StackOverflow over other sources. A few times, SO.com has made some incredibly tiny change to their webpages that made them virtually invisible to Google. After some internal email exchanges, SO.com was "fixed", and again, dominated Google programming searches. (Of course, this was 2010s... long before the AI slop era!)