What to do if another company is using our brand name without permission?

[donzog]

If you search on Google for 'EdiFabric', our company name, you get a sponsored result from cdata (unrelated to our company) pointing to their product with a link named 'EdiFabric'. They are obviously infringing our trademark to deceive and lure users. Apart from sending a cease and desist letter as soon as possible, what other steps would be appropriate to respond to that infringement? Should this be reported to Google Ads as well? Thank you.

[Flundstrom2]

Trademarks are tricky, since they only applies to a specific category of goods or services.

They are especially tricky if you do not have a Registered Trademark.

Pay a lawyer to send a generic cease and desist letter.

If the infringer do not comply, pay an IP lawyer for legal councel.

[donzog]

We do have a Registered Trademark. Thank you for the reply.

[Festro]

See here: https://support.google.com/adspolicy/answer/6118?hl=en

[mikequinlan]

Contact your trademark attorney??? Duh,

[p_ing]

You use a lawyer. Not HN, not reddit. Just a lawyer.