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maxbendick | 9 months ago

The logo is fairly evocative of the SS insignia.

To explain in the clearest terms: unlike the SS insignia, the lightning bolt in the logo has tapering at the bottom. The second element in the logo, the slash, does not have tapering at the bottom. The general shape of the logo is the same as the SS insignia: two diagonal elements side-by-side (which would be all good on its own). The mind tends to see repetition, so it has a tendency to "mix up" the two elements of the logo. The mind also has a tendency to remember similar things. Putting it all together, the logo has a chance to evoke the SS insignia.

I may just be reading too much Theweleit and W. Reich nowadays, but I think you'll get catch some flak for this logo if it becomes recognizable outside the tech milieu.

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iamtherhino|9 months ago

Thanks for the feedback-- I can say emphatically, that's not our intention in the least. We chose a lightning bolt to evoke speed, i.e., the "hyper" in Hypermode. I've asked design to take another look at the "H" logo.

maxbendick|9 months ago

Thanks so much for replying. I didn't think it was your intention at all.