[ikt]

> Tokyo-based ispace

I cannot believe the old Apple naming scheme is still hanging around, I get that I'm irrationally hating this style of name but I just don't understand, why do I see it as peak lack of creativity?

It's like whenever you can't think of a name for something just go with e-thing or i-thing

[Waterluvian]

Up there is also “Spacr” or “Spacely”. Then next is naming your company after some famous scientist or engineer. Then adding X to it. Then naming it a division of an existing company. Then naming it after a living person. Then naming it something new.

I think the most creative name would likely just be a UUID.

[notahacker]

Astro/astral/astra seems to be the most overused prefix in the space industry, to the point you really struggle to distinguish between entities

Cf the propulsion startup ThrustMe

[tzs]

Seriously, I wish each company would use a UUID as an alternate name. Same for each programming language, software project, and so on. The UUID should be on all their web pages.

People who write articles or blogs about them should use the normal name but somewhere should have a table giving the UUIDs of the things they mention.

Then when people are trying to find pages about things with names that are terrible for searching like X or Go they could use the UUID.

[harpiaharpyja]

A UUID wouldn't be creative, well, except for the very first time.

Sure, they are all unique. But also very high entropy.

[tmtvl]

Don't forget Spacey McSpaceface.

[wil421]

Didn’t IBM and others use it before Apple? IBM iSeries came out before the iMac. I think a few companies were using small e and i at the time for the “cool” factor. Intel jumped on the bandwagon after the iMac, IIRC.

[akovaski]

IBM rebranded AS/400 to iSeries in 2000, which is after the iMac came out.

https://en.wikipedia.org/wiki/IBM_eServer

https://en.wikipedia.org/wiki/IMac

[dec0dedab0de]

Cisco had an ios and iphone before apple. though Im not sure the cisco iphone was actually ever released

[varjag]

It's not really better with the startup scene everyone here knows and loves. The hard -r apps that just won't go away (from Flickr to Grindr), endless Libyan domains that slowly gave way to -ify and other fads.

[jfengel]

It seems to be a matter of timing. The "r" fad happened when some important niches were being opened. The ly and ify fads just don't seem to have coincided with anything anyone needed or wanted.

I'm sure there's some new fad waiting around the corner in both TLDs and application domains. We'll have to see if any of the apps turn out to be useful and sticks around. The TLD fad will surely explode and then disappear.

[mmooss]

Maybe it means something different in Japan, where the primary language and cultural impact of Apple is different.

[dmix]

The company started in 2010

[duxup]

I kinda like it in a.. almost retro style.