[clarkevans]

I'm not sure I understand your comment.

After birth, when new parents are sleep deprived, is a uniquely stressful time when parents are bombarded with information. Advice on the Internet is prolific and often wrong, raising anxiety without providing needed context-sensitive guidance. It looks like this program was providing trustworthy materials and outreach to reduce infant death.

[clarkevans]

Dissemination takes work. Materials in the right languages are needed. Finding the minimum necessary detail and visuals help. Delivery to new parents has to be done when they need the information, else they won't be receptive or remember. Then you need to get these materials into the birthing centers, to midwifes and nurses, etc. An evaluation component is also helpful to see if the approach can be improved, etc. Having this done in a repeatable way is important, every day there are new parents.

I don't see the price tag for this, but a few million dollars isn't all that much given the complexity of the dissemination challenge. It's probably a program but likely not an entire department. Curating knowledge and getting it to right people's attention at the right time is hard work. Did you see the materials they produce/disseminate?

https://safetosleep.nichd.nih.gov/resources/order

[xorcist]

That sounds like a sure way to ensure they don't get the info, buried as a bullet point among thousands (in a pdf).

[multjoy]

Do you value the lives of infants so poorly that you think a PDF will do it?