[clarkevans]

Dissemination takes work. Materials in the right languages are needed. Finding the minimum necessary detail and visuals help. Delivery to new parents has to be done when they need the information, else they won't be receptive or remember. Then you need to get these materials into the birthing centers, to midwifes and nurses, etc. An evaluation component is also helpful to see if the approach can be improved, etc. Having this done in a repeatable way is important, every day there are new parents.

I don't see the price tag for this, but a few million dollars isn't all that much given the complexity of the dissemination challenge. It's probably a program but likely not an entire department. Curating knowledge and getting it to right people's attention at the right time is hard work. Did you see the materials they produce/disseminate?

https://safetosleep.nichd.nih.gov/resources/order

[apical_dendrite]

If you were going to put a value on an infant's life for purposes of, say, settling a lawsuit, $10 million wouldn't be unreasonable. Think of that infant's earnings over their entire life, plus the loss to the parents. So the program would only need to save one or a handful of infant lives a year to be worth the cost, at least from an actuarial perspective. Eliminating the program is incredibly wasteful.