It's a popular non-netflix/google video streaming app that you've maybe heard of. HTML5 apps/sites/whatever are just part of our supported clients. All clients are supported by a largish SOA. All of the HTML clients are indeed sites, SPAs on a CDN to be more specific, and not "apps" but this is the sickly nomenclature our industry has adopted. But I really should have called them sites if I want to motivate others to do the same, thanks for the correction.
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