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gowings97 | 9 months ago

You keep citing things as if you are trying to brute force something into existence - you have zero comprehension of the American consumer. You cannot pass a poorly named Inflation Reduction Act (which had the complete opposite effect btw) bill and reshape the consumption preferences of half the country for a consumer product that they have a strong 100+ year emotional connection to.

Half of the American consumers have _ZERO_ interest in EVs. Period. They don't want them. 77 Million of them voted for Trump. The other half are split between coastal tech bros that already have EVs, Boomers that buy PHEVs / EVs, and normal families that might be interested in EVs but after hearing the tradeoffs, decided to buy a Honda or Toyota because they're reasonably priced and reliable. From a OEM Product Planning standpoint trying to juggle the investment between ICE and EV (if you aren't Tesla) - this is the worst of all worlds. Tesla claims the vast majority of the EV marketplace and there isn't enough volume/interest to justify the billion+ investment in EV programs to pick up the scraps. No one has made money on EVs in the US except Tesla. That will continue to be true.

Oh, and whatever happened to the supposed massively deflationary pricing that was supposed to come to batteries? Turns out when you cordon off China from the supply chain and source materials from Australia and South America, you've completely lost any ability to continue to reduce battery prices.

This isn't China - you cannot mandate consumer preferences, although I'm sure you'd love to.

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