[MrResearcher]

There are well-known ways to extract Amazon books as PDFs, iTunes videos as DRM-free video files (with subtitles and audio tracks!), download youtube videos and movies, etc. Plenty of instructions on certain popular web sites that shall not be listed. So, there's an opinion that the audience you're referring to is, in fact, "buying" the books and movies, and not renting them, for as long as you are willing to exercise your technical "prowess".

[wredcoll]

That's not really the point. The point is that by repeating the lie about buying books you bolster their position/power.

[MrResearcher]

And I'm telling you that your position is suboptimal and in the long term will lead you nowhere. You won't be able to switch any noticeable number of consumers away from Amazon by telling them that they lie, nor would anyone listen to you.

However, if you teach people how they can obtain DRM-free material, store it, and consume it in that format, that and only that can make the difference.

Amazon is effectively a monopoly at this point. Many books are available exclusively through them. I doubt that the US court system would look into this segment of market any time soon. They still can't decide what to do with Google, and that took them how many years? I doubt we will be able to resolve this problem in our lifetime.