[travem]

> It's also a hoot to just see LDS missionaries waiving their iPhones around with the Genesis Apple clearly visible.

To be fair, the LDS doctrine around the fruit from the Garden of Eden and the fall is quite different from the Catholic understanding, it’s seen as a necessary, even a good thing, in the overall plan.

[AStonesThrow]

> quite different from the Catholic understanding

Oh? And what do you believe is the Catholic understanding?

https://en.wikipedia.org/wiki/Felix_culpa

https://www.usccb.org/prayer-worship/liturgical-year/easter/...

O truly necessary sin of Adam,

destroyed completely by the Death of Christ!

O happy fault

that earned so great, so glorious a Redeemer!

To be honest, I would say that these signs placed by Apple Computer were done not out of malice, but by way of warning. To say, "Here Be Dragons!" To counsel those who may be ignorant, there are pitfalls ahead, and be careful, because you could lose your soul to these things, even though they are designed as morally neutral.

Computers are a tool, after all. The fruit depicted could just as easily be from the Tree of Life. It's all about how we use those tools.

[jazzyjackson]

Could also just be to show up first in the yellow pages

Also tools are not neutral, they carry the intent of their designer and make whatever they are designed to do easier than it used to be; if you want to be convinced please read Douglas Rushkoff's Program or Be Programmed: Ten Commands for a Digital Age

[twodave]

I would argue that it’s likely there was no Biblical reference intended, but that even if it was, it’s then more likely the apple is a reference to “knowledge” (as in, the Tree of Knowledge of Good and Evil) than a vague warning about using their products.